13 min read

Digital 52 3️⃣ - Pioneering positive impact and inclusion in coworking: Meet The Coven.

A coworking brand from Minneapolis built one of the most forward-thinking brands there is when it comes to accessibility and inclusion in coworking. Here is how.
Coworking Minneapolis, The Coven, Coworking Book, Coworkies

Their Tags in the book
Made with People - Niche Communities

Read the story of The Coven on page 272 of "Around The World in 250 Coworking Spaces."

Coworking spaces all have different ways of impacting and supporting their local communities. When we first discovered the coworking brand you're about to learn about, we experienced a profound sense of joy.

Why? This is because they exemplify everything we've been trying to articulate about the positive impact of coworking on individuals and cities. Their spaces are the outcome of a deep understanding of their local ecosystems, and what works and what does not.

It's also the culmination of countless encounters and hours of genuine conversations with various local communities, exploring how one (and eventually two) physical spaces can support individuals and enrich both their professional and personal lives.

It demonstrates the profound impact a physical space can have, both in prosperous times and in challenging ones.

Without revealing too much, we hope this brief introduction has sufficiently whetted your appetite. Without further ado, let us delve into the fascinating story of The Coven.

➡️ A little refresher

Who's behind The Coven?

Alex West Steinman, Erinn Farrell, Bethany Iverson & Liz Giel, met during their previous careers in the advertising world. The quartet realized that the change they were aiming to see in their industry was still far from happening. Determined to make a difference at their level, they came up with the idea to “build a space that held community first.”

Meet the quartet behind The Coven

➡️ Key Figures

  • Opening year of their first space: March 8th, 2018
  • Size when they started: 1 location, 480 sqm (4,800 sqft)
  • Size today: 2 locations

➡️ A little tour around The Coven

The Coven Saint Paul

The Coven Minneapolis

➡️ Behind-the-scenes

Things you didn't read in aw250cs

Both locations were chosen due to their proximity to accessible and public transportation along with safe, lit exteriors and public spaces.

This post is for subscribers only