13 min read

Digital 52 3️⃣ - Pioneering positive impact and inclusion in coworking. Meet The Coven.

A coworking brand from Minneapolis built one of the most forward-thinking brands there is when it comes to accessibility and inclusion in coworking. Here is how.
Digital 52 3️⃣ - Pioneering positive impact and inclusion in coworking. Meet The Coven.
Their Tags in the book
Made with People - Niche Communities

Coworking spaces all have different ways of impacting and supporting their local communities. When we first came across the coworking brand you are about to discover now, we felt great internal joy within us.

Why? Because they materialized everything we were trying to explain for so long when we talk about the positive impact of coworking on people and cities. Their spaces are the outcome of a deep understanding of their local ecosystems, and what works and what does not.

It's also the result of many encounters, hours, and hours of real conversations with different local communities on how one (and later on two) physical space can support people, and add value to both their professional and personal lives.

It shows how powerful a physical space can become in good times and in harder times.

Let's not say too much, we hope we've opened your appetite enough with this little intro/entrée. Without further ado, let us introduce you to the fascinating story of The Coven.

(if you wish to read their story in the book first, you can find it on page 272.)

➡️ A little refresher

Who's behind The Coven?

Alex West Steinman, Erinn Farrell, Bethany Iverson & Liz Giel, met during their previous careers in the advertising world. The quartet came to the realization that the change they were aiming to see in their industry was still far from happening. Determined to make a difference at their own level, they came up with the idea to “build a space that held community first.”

Meet the quartet behind The Coven

➡️ Key Figures

  • Opening year of their first space: March 8th, 2018
  • Size when they started: 1 location, 480 sqm (4,800 sqft)
  • Size today: 2 locations

➡️ A little tour around The Coven

The Coven Saint Paul

The Coven Minneapolis

➡️ Behind-the-scenes

Things you didn't read in aw250cs

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