Digital 52 5️⃣1️⃣ - On building and growing a high-end coworking brand in Paris with experience at heart: the story of The Bureau.
Today's story will take you to Paris, France's capital city. What's there? a high-end coworking brand that has placed the "art of living" at the center of its experience.
Interior Design - Member Experience - Premium Spaces
You can read the story of The Bureau on page 25 of “Around The World in 250 Coworking Spaces”.
Have you ever come across the term 'high-end/premium coworking space' and wondered what it means? One of the first times we encountered a high-end coworking space during our coworking travels was in 2017 in Paris. Interestingly enough, back in 2017, Paris's coworking scene had yet to fully emerge compared to other European cities like Berlin or Barcelona. However, unlike the two mentioned earlier, Paris, while not having as many spaces as them, already had a premium coworking brand called The Bureau. I still vividly remember our time there because the experience we had in just one hour exceeded our expectations. Although the brand was relatively new at the time, it felt like The Bureau had nailed everything it stood for: the right (beautiful) interior, the right partners, the right members, and the right location to become what it aspired to be. But how did it all come together? In today's Digital 52 #51, we uncover the story of The Bureau with and for you.
➡️ A little refresher
Who’s behind the featured space?
Meet Laurent Geneslay, Founder of The Bureau.
What pushed Laurent to move from the trading world to the flex office world?
“There was no boutique office in France back in 2015. My objective was to start a place where I would love to work, myself. This way of working, centered around community, matches perfectly my lifestyle.”
➡️ Key figures
- Opening year: 2016
- Size when they started: 1 space in Paris.
- Size today: 4 spaces in Paris.
➡️ A little tour around The Bureau
➡️ Behind-the-scenes
Things you didn't read in aw250cs.
