14 min read

Digital 52 1️⃣6️⃣ - Building a purpose-driven coworking brand, getting the B Corp. certification, blending coworking and hospitality with clubspace: the story of x+why.

Discover how a leading coworking brand from London is empowering purpose-driven businesses to thrive by offering flexible workspaces, educational resources, and opportunities for connection and collaboration.
x+why, Coworking London, Coworkies, Coworking Book

Discover how a leading coworking brand from London is empowering purpose-driven businesses to thrive by offering flexible workspaces, educational resources, and opportunities for connection and collaboration.

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Their Tags in the book
[sustainability - wellness and wellbeing]

Read the story of x+why on page 293 of “Around The World in 250 Coworking Spaces.”

We have stated on multiple occasions that “coworking is the same dish, everyone cooks it differently”, and the recipe you are about to read is yet another remarkable example of how coworking, as a concept, can be tailored to support specific communities in achieving their purpose. While for some coworking spaces, their greater purpose develops over time and through experience, for x+why, the space you are about to discover, their purpose was clear from the start: to become a coworking brand that brings together and supports purpose-driven businesses. But what does it mean to be purpose-driven? How is x+why concretely supporting these businesses while growing and paving the way for a more positive way of doing business? Continue reading to find out.

➡️ A little refresher

Who’s behind the featured space

x+why was co-founded by Rupert Dean (CEO) and Phil Nevin (CCO). Rupert Dean was a successful lawyer before leaving to start this venture craving something more rewarding. Phil Nevin has worked in the property and design space for 15 years as well as setting up his own charity.

They serendipitously both pitched the same idea (for x+why) to a mutual friend - who then introduced them, as perfect partners, with very complimentary skill sets.

➡️ Key Figures

  • Opening year: 2019
  • Size when they started: 1 space in London
  • Size today: 7 x+why spaces, 2 of which are outside of London + 1 Clubspace.

➡️ A little tour around x+why

➡️ Behind-the-scenes

Things you didn't read in aw250cs

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