Digital 52 5️⃣ - Digital Nomads, Remote Workers, Locals: How do you bring everyone together and create a stronger local impact? This is the story of Centralita Cowork 🇲🇽.
Business Growth, COVID-19 Adaptation, Second-Tier Cities
Read their story on page 174
I first came across Centralita Cowork, the coworking space you are about to discover, on the internet. I was looking for coworking spaces in Mexico and found myself attracted by its name: Centralita. Initially, I didn’t understand it the way Grecia Pinto, the founder, had intended, as I found out when he later explained it to me. Rather I took it to mean “coworking in the center”. When I clicked on the website to find out more, I really liked what I saw. A space with soft color tones, daylight, greenery, and what seemed to be a nice atmosphere. Before even contacting the team behind the day-to-day running of Centralita Cowork, I started picturing in my head who the founder could be. And I immediately pictured a woman, someone good with visual design, assembling colors but above all, someone who pays attention to the small details.
I wanted to reach out to them to learn more about their coworking story, and to my surprise, my initial assumptions were all correct. Grecia Pinto was exactly what I’d imagined. She definitely reinforced our belief that “coworking spaces are the reflection of their founders.” Looking at Centralita Cowork, it was easy to ‘get’ what she wanted to create.
After our first time chatting, I left our call in awe of her dedication to using her coworking space to bring together two crowds who might not meet very often: travelers and locals. Why wouldn’t they meet? San Cristobal de las Casas is a tourist-heavy city in Chiapas, and since Centralita Cowork is located in the center of it, it would be easy to assume that locals avoid these areas at all costs.
And yet, Grecia made it happen. Slowly but surely, she was able to positively impact San Cristobal de las Casas with her own project: Centralita Cowork.
How has she done it? Let’s make our way to San Cristobal de las Casas to find out!