Digital 52 2️⃣4️⃣ - Lottozero: The journey of a fashion-focused multipurpose space thriving out of a second-tier city.
Join us today on a journey to Prato, a city in Tuscany, Italy, that boasts a long-standing reputation for its strong textile industry. What’s there? A textile lab/coworking space/events space that keeps on supporting young fashion designers from Italy and beyond: Lottozero.
Niche Communities - Reviving Buildings - Positive Impact]
Read the full story of Lottozero on page 230 of “Around The World in 250 Coworking Spaces”.
“What is the positive impact of collaborative workspaces?” is a very important question to us. It’s actually the one that kickstarted our entire journey around the world of coworking and collaborative workspaces. And while we visited over 500 spaces by now, each and every time we discover a new space, its local positive impact does not cease to amaze us. Lottozero, the space you are about to discover, is a perfect illustration of it all. Why? Because a lot of the components of their concept seemed to be difficult challenges to tackle:
- Rather niche: they focus on Fashion professionals
- Located in a second-tier city: Prato, in Italy
- Tackling a challenge centered around the future of textiles and fashion.
Yet, the duo you are about to meet didn’t get stopped by any of this. Maybe quite the opposite. Since its inception, Lottozero has developed an environment and an ecosystem that has become an essential part of many young designers’ career paths. How did it all happen? Keep reading to find out.