We hope you are ready for some food analogies around here! Today’s story will take you to yet another different recipe of coworking, one located in Vienna, Austria that’s targeted at… chefs and food professionals.
For Food Professionals - Market Education - Peer-to-Peer Learning
We’ve said it before, we’ll say it again: “Coworking is the same dish everyone cooks differently”. Speaking of cooking, today’s story will take you to Herd, a coworking kitchen located in Vienna, the capital city of Austria. We met Marko, one of the co/founders of Herd, back in 2018 while touring around Vienna. Herd was actually the very first co-kitchen we saw and reflecting on it, that particular recipe of coworking made all the sense in the world. Why so? Professional kitchen equipment is often very expensive for smaller structures like food trucks or food production companies. Having a shared kitchen that’s professionally equipped with all the latest technology not only saves costs but also allows many smaller businesses to thrive and focus on what matters most: building a sustainable business. But what brought Marko and his 2 co/founders to start a co-kitchen back in 2017? How did they survive the pandemic and what kind of changes have they noticed since the book came out? Those are just a few entrées to the entire interview that awaits you below!
➡️ A little refresher
Who’s behind the featured space?
Meet Marko Ertl, Matthias Kroisz, and David Weber, the trio behind Herd.
Matthias and Marko are long-time friends, and together, they founded Wrapstars (the first food truck in Austria at the time). They needed a chef, so they found David, who is now part of the ownership of Wrapstars and Herd. This was as a token of gratitude since his dedication and recipes were the reason Wrapstars could grow big enough that they needed to look for a new kitchen. This led to the founding of Herd Open Kitchen.
➡️ Key Figures
- Opening year: 2017
- Size when they started: 1,400 sqm (700 m² + around 700 m² cellar for storage)
- Size today: Same
➡️ A little tour around Herd
Things you didn't read in aw250cs