Coworking as a trend has entered different regions of the world at different times. How can the openness promoted by the coworking model actually impact the work culture of a country? That’s what today’s story will explore.
Market Education - Member Experience
The trend of coworking spaces officially began in 2005, though its arrival in some parts of the world was delayed by over a decade. The story of today takes us to Tbilisi, the capital city of Georgia - a country at the crossroads of Europe and Asia, which has a long history of communist influence. In Tbilisi, we find Terminal, a coworking brand that has been working tirelessly since its opening in 2018 to transform the local work culture, promoting openness and collaboration. The journey has not been easy, but the persistence and hard work of the Terminal team has made it the fastest-growing startup in Georgia. How did they achieve this? Keep reading to find out.
➡️ A little refresher
Who’s behind the featured space?
Meet David and Eka Tushishvili, brother and sister who founded Terminal in 2018. “Upon returning from living in Europe and Canada, it was evident that the Georgian market lacked proper workspace options for freelancers and small companies. Many resorted to working from home or cafes, making it challenging to secure office space in business centers. Recognizing this gap in the market, we decided to launch the first coworking space in Georgia, despite the risks associated with introducing an innovative concept in a region where the “Caucasian character” might not easily adapt. Nevertheless, the first branch was established, offering a combination of 80 individual desks and 2 meeting rooms, filling a much-needed niche in the market.”
Meet the Terminal team ⬇️
➡️ Key Figures
- Opening year: 2018
- Size when they started: 1 space in Tbilisi, the capital city
- Size today: 7 spaces in 2 cities - 9,000 sqm in total.
➡️ A little tour around Terminal
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