Today’s story will take you to New York City. What’s there? A very unique brand that has been using the coworking model to support and positively impact a particular age group: The Elderly.
Business Models - Education - Niche communities
As we always say “Coworking is the same dish everyone cooks differently”. In the realm of coworking spaces, some target a broad audience, while others focus on a more specialized approach. Today's narrative centers around the Elderly and coworking, but it extends beyond that scope. It delves into themes of positive impact, education, growth, and, above all, community. What sets this story apart? While coworking is not the central activity of its business; it is its “secret ingredient” used for a specific purpose. And in the case of Senior Planet, that purpose is clear: providing a safe and inclusive space for the Elderly to gather, learn, and thrive together. How did it all come together? That's what you are about to discover.
➡️ A little refresher
Who’s behind the featured space?
Meet Thomas Kamber, Executive Director of Older Adults Technology Services (OATS) by AARP, the mother company of Senior Planet.
In 2004, OATS Tom Kamber and a group of dedicated volunteers launched the organization with a mission to help older adults learn and use technology so they could live better in the digital age.
Discover more on Senior Planet’s “why” below:
➡️ Key Figures
- Opening year: 2012
- Size when they started: 1 course offered in a housing project on Gates Avenue in Bedford Stuyvesant, Brooklyn
- Size today: 3 Senior Planet centers (New York City, Plattsburgh, and Denver) and over 312 partner sites across the United States
➡️ A little tour around Senior Planet
Things you didn't read in aw250cs.