Redefining Experience in Coworking Spaces: How Terminal is Transforming Work in Georgia.

Moving beyond the interior narratives explored in our previous case studies, we now shift focus to the concept of experience in coworking spaces—a rising trend set to define the coworking industry in 2025. Terminal in Tbilisi, Georgia’s first coworking brand, stands as a trailblazer in this space. By creating environments that go beyond functionality, Terminal fosters connection, loyalty, and a profound sense of belonging, setting the standard for what member experience can achieve in this evolving market.

In our previous coworking case study series, we delved into design-forward spaces across Bangkok, Portugal, and India. Through Paperwork by Paperspace, DINAMO10, and Ministry of New, we uncovered how interior design shapes coworking spaces, creating environments that reflect a brand’s ethos while supporting functionality and creativity. These insights set the stage for reimagining what coworking spaces can be—tailored hubs of design and purpose.

Now, we turn our focus to an equally pivotal element: member experience. As we approach 2025, this topic is poised to take center stage as one of the defining trends in coworking. With the professionalization of the industry accelerating, experience has emerged as the ultimate differentiator. Beyond functional amenities, today’s coworking spaces must create environments that make members feel valued, inspired, and supported. A thoughtfully crafted experience not only attracts new members but also builds lasting loyalty, fostering engaged communities that thrive over time.

But what does ‘experience’ truly mean for coworking spaces? Is it the thoughtful amenities, the personal touches, or the sense of belonging that lingers after members leave the space? How do successful coworking operators create experiences that resonate deeply with their communities? These are the questions we’ll explore in this new series. Over the next two coworking case studies, we’ll unpack the concept of member experience, offering practical tools, creative strategies, and inspiration to help you redefine how you care for your members—every single day.

As the coworking industry continues to evolve, the way you make your members feel is no longer just an added value; it’s the cornerstone of your success.

The meaning of experience in coworking spaces

Experience in itself is a big word. 

In the coworking world, experience transcends the tangible—it’s not just about ergonomic chairs, fast Wi-Fi, or the latest amenities. It’s the invisible thread that ties together how a member feels, interacts, and thrives within a space. 

Experience in coworking is the art of curating moments: from the welcoming first impression at reception to the serendipitous connections fostered over coffee. It’s about creating an environment that not only supports productivity but amplifies it by addressing deeper needs—community, belonging, and inspiration. 

A great coworking experience doesn’t just fulfill functional requirements; it builds an emotional connection, turning a space into a safe place where work feels effortless and meaningful. As coworking spaces evolve, experience has become their most compelling currency, shaping how they attract, retain, and grow communities in an ever-competitive landscape.

In “Around The World in 250 Coworking Spaces”, we had the opportunity to interview Laurent Geneslay, the Founder of a French coworking brand called The Bureau. When we talked about experience, which is something The Bureau masters, Laurent said something that sticks with us to this day: 

“I often say that a great experience is often built on what you don't see. It's everything that makes the day of your members go really smoothly.”

Laurent’s observation underscores a significant shift: the evolution of experience in coworking spaces. What once revolved around events and a pleasant atmosphere has matured into something far more nuanced. Today, the experiences members live in coworking spaces echo the codes of the hospitality industry, blending comfort, service, and connection into a seamless whole.

Before diving into a concrete example of what experience truly means in coworking spaces, let’s revisit a central idea: experience in coworking is the art of curating moments. This could be the way you tour a potential member through your space, how you greet members in the morning, or how effectively you handle and resolve any issues that arise.

Next week’s case study will take this discussion further, exploring an innovative approach to member experience in coworking. But for now, let’s make our way to Tbilisi, where Terminal offers a masterclass in what it means to make members feel cared for every day.

Coworking Case Study: 6 Insights into Member Experience at Terminal Coworking