Digital 52 3️⃣4️⃣ - 21 years of coworking and positive community impact: from Schraubenfabrik to coworking Rochuspark.

Today's story will transport us to Vienna, the captivating capital of Austria. What awaits us there? None other than one of Europe's pioneering coworking spaces, which has persevered and evolved in various iterations over the past 21 years.

Read the full story of Coworking Rochuspark on page 204 of “Around The World in 250 Coworking Spaces”.

Each person embarks on the journey of starting a coworking space for their own unique reasons. Some are motivated by the opportunity to solve problems through the coworking model, while others are driven by a desire to foster new ways of bringing people together in the workplace. Coworking Rochuspark is precisely such a story. As the title suggests, the tale you are about to delve into spans over 20 years of insights and experiences. It is a story that actually pioneered the concept of shared workspaces on the European continent. Starting from its humble beginnings, it has evolved into a new form, but at its core, it remains an inherently human story. It revolves around creating value for individuals, fostering a sense of community, and, above all, fueling a deep passion. Are you prepared to meet one of Europe's most iconic coworking communities? Then let us proceed and discover more!

➡️ A little refresher

Who’s behind the featured space?

Meet Michael Poell, Founder of Coworking Rochuspark.

If there is one thing you need to know about Michael (Mike), it is that he is community. His passion for bringing people together is contagious. We were fortunate enough to organize our Viennese book launch with him (and thanks to him) at Coworking Rochuspark and the night we experienced was one we will remember forever.
But, when we asked Mike why he got into coworking in the first place, he told us: “I had the experience of working in a small room and I missed being together with other people. so I started coworking, working, living, celebrating, sharing knowledge with others, and helping each other. “

➡️ Key Figures

• Opening year: 2002 for Schraubenfabrik, 2007 for Coworking Rochuspark
• Size when they started: 1,000 sqm
• Size today: 1,000 sqm

➡️ A little tour around Coworking Rochuspark

➡️ Behind-the-scenes

Things you didn't read in aw250cs

➡️ Coworking Rochuspark Today

Coworking Rochuspark has been thriving in its current location for an impressive 15 years, making it a notable presence in the coworking world. While there is no precise data available regarding the average lifespan of coworking spaces, we can gain some insight by examining the spaces featured in “Around The World in 250 Coworking Spaces.” The average founding year of these spaces is 2015, meaning that Coworking Rochuspark had already established itself for over 7 years when many of the spaces featured in the book were just starting out. It is a true privilege to interview Mike, not only because of his extensive experience in the industry but also because of his remarkable character. Mike's dedication to his craft stems solely from his passion, making him a prominent figure in the coworking scene in Vienna. As you continue reading, you will gain insight into what the future holds for Coworking Rochuspark and discover Mike's unique approach to running his space. Prepare to be inspired by his recipe for success.

💫 Sustainability & Community

💬 I’d like to start by asking you: what’s new at Coworking Rochuspark since September 2021? (the month the book was released)

What has changed since 2021? We are still growing, specifically in terms of plants and flowers. We have more plants now, but I would say we are a bit monotonous. There have been no changes because we have been doing the same things for the past 15 years. We are consistently full, which is great because it shows a high demand for our space. Unlike many others, we don't advertise or host marketing events, but we are happy that people want to come to us.

We continue to do what we have always done. We strive to improve and make changes depending on the evolving circumstances, such as the pandemic. We realized that there must be more options for people to attend or participate remotely. Therefore, we developed new phone booths for conversations and meetings.

Personally, the most significant innovation for me was the addition of a yoga room. Initially, I was unsure about its effectiveness, but now we have a dedicated yoga group. People appreciate this because we usually have yoga sessions on Monday mornings. However, this week we couldn't hold a session because our yoga trainer had a workshop. Many people were disappointed since it has become a routine for them to start the week with yoga.

I noticed that it's because the sessions begin early at 8:30 am, and some individuals have to commute for 45 minutes to reach our space. They make the effort to wake up early and engage in physical activity before going to work. This combination of exercise and work has been an innovative response to the pandemic.

💬 You were part of the team which started Schraubenfabrik in Vienna back in 2002. How have you seen coworking develop over the years?

When we started coworking in 2002 in Vienna, we didn't refer to it as “Coworking.” Initially, we named it ‘UnternehmerInnenzentrum’ (Center for companies). However, we quickly realized that there was a significant demand for this type of working environment.

Around 2004 or 2005, my partner and I had extensive discussions about our next steps. Should we expand? Should we open more spaces? We held different opinions on this matter. My partner was in favor of growth, but I have always believed that small is beautiful. I was fond of a book I read during that time called “Growing Up,” which emphasized that growth is not the ultimate goal.

From my observation, coworking has developed substantially, but not to the same extent in Vienna, to be honest. When I compare it to other countries and cities I have visited, it seems that we haven't made as much progress. Of course, there have been coworking spaces established, such as Sector5, focusing on startups or Impact Hub with a social influence.

However, when most people approach me, around 80% of them have a small space and simply state, “I want to do coworking because I don't know what else to do with this space.” There is a lack of intention or purpose behind their desire to create a coworking space.

Recently, I have noticed some new developments, such as “The Hauswirschafts,” which combines living and working spaces. There are also ideas emerging regarding coworking in rural areas.

Additionally, many companies with large facilities want to utilize their space to create in-house coworking areas. This trend is partially driven by the abundance of supermarkets in Austria. We have a high density of supermarkets, and it seems that the number of supermarkets and banks will decrease. Therefore, homeowners are looking for alternative uses for their spaces, and the idea of creating a coworking space often comes to mind. However, despite these changes since 2002, my philosophy has remained consistent throughout the 15 years.

I strive to create a diverse community of people from various backgrounds who are willing to contribute something to the overall concept. We are truly community-driven, as you may already know.

💬 Coworking Rochuspark has been around for over 15 years now, how has the space changed over the years?

Firstly, I have noticed a change, specifically related to climate change. The temperature is increasing, and it's getting hotter. Unfortunately, this year, we have also witnessed a significant rise in energy costs. Therefore, my primary goal for the next two years is for us to achieve energy self-sufficiency. In the past, when I had a prior office dealing with building projects, there was never a need to consider this aspect because energy was not as expensive. However, now I find myself contemplating how to achieve this goal. I have attended a seminar on the subject.

By 2025, my aim is to make our office energy-sufficient. It's referred to as an energy petition. This endeavor will require an investment of approximately 100,000 euros, but I embrace the challenge and eagerly anticipate making this change.

💬 Do you receive support from the country, the city of Vienna, or any other entities in your transition towards greener energy and sustainability?

Yes, there is indeed a significant goal set by Vienna to transition towards a greener future within the next 30 years. Moreover, there is substantial support available. For instance, yesterday, there was a seminar discussing the support provided for those implementing photovoltaic systems. This support includes financial incentives for individuals who embrace such ideas.

However, ultimately, we are responsible for financing the transition ourselves. I would estimate that around 80 to 90 percent of the funding needs to be sourced independently. I appreciate this approach because it emphasizes the importance of initiating change and continuously striving for improvement in each subsequent phase.

💬 Do you involve the community in this transition?

I actively gather information and seek input from people. We have many architects in-house, so I ask for their opinions and insights. However, I am mindful not to burden them as I understand that people are often overwhelmed with their own tasks and responsibilities.

While I genuinely listen to what others want and take their preferences into consideration, ultimately, the final decisions and actions are mine to make. I am driven by my own determination and desire in pursuing the necessary changes.

💬 Your members have been with you for many years, what happened during the pandemic? Did they stay with you?

Yes, what I appreciate the most is the incredible solidarity and support shown by the people. It's difficult to put into words, but it has been truly remarkable and humbling. I am deeply impressed and grateful for the modesty and unity displayed during those moments. I have always been someone who gives a lot, and in that moment, I felt a sense of validation. It was a glimpse of the impact we have made.

While there was financial assistance from the city for some individuals, I personally have never sought or received any funds from the city. My philosophy has always been to pursue things in my own way, and if necessary, I would find a way to make it happen without relying on external support. However, I am aware that some of my colleagues did receive financial aid from the city to support their endeavors.

When individuals faced financial difficulties, I made efforts to help them find solutions. Around 3 people approached me with their financial challenges, and together we found ways to overcome them. I genuinely care for my members, and their resilience and commitment to our community moved me to tears on several occasions.

There is always a sense of change and evolution in our workspace. As I prepare for our meeting with you today, I reflect on the journey we have taken together. Some people have been with us for 15 years, while others have joined more recently. One year ago, we had around five new members, and now there is a constant influx of fresh faces. It is my role to integrate these new members into our community, to bring them together, encourage collaboration, and facilitate activities like yoga sessions. I cannot imagine doing my job any other way. It brings me immense joy and fulfillment.

In summary, the constant dynamic of our community and the joy of bringing people together is the essence of my work. I couldn't imagine it any other way.

💬 What keeps you going after so long?

My mother used to run a restaurant, and I've always enjoyed being in the company of others. I have a genuine love for people. As I mentioned earlier, about 80% of the members in my workspace are my friends. So, yesterday, for example, there was a big concert, and some members went together. It's a mix of professional and personal relationships. We also spend our free time together, going to the mountains and enjoying each other's company. This is my life—spending time with people both inside and outside the office. It brings me great fulfillment. Of course, there are occasional challenges and issues, but that's just the nature of the journey. As you may know, it's not always easy to sustain that level of energy.

Just this morning, a band arrived at the office to record in our sound studio. They've been with us for 15 years, and they asked me, “Mike, why have you been doing this for 15 years? What has changed?” My response is simple: I do it because I genuinely enjoy it. As long as people continue to find value in what we offer, I will continue doing it. However, if there comes a time when either of those aspects no longer aligns, I will stop and pursue something else. There are so many ideas I have and so many possibilities. For me, co-working spaces are not just a commercial endeavor; they are a vital piece of the societal change we need. They bring people together, and that's important to me.

I'm always filled with joy when I witness the connections and relationships that form within our community.

For instance, two people met at our Christmas party last year, and next week, they're moving in together. These kinds of moments make me incredibly happy. It's like watching pieces fit together, and in return, I gain so much. And to address your initial question about the changes since 2021, I've realized that I need to pay more attention to those who have left Coworking Rochuspark.

When people leave, they may not be part of our WhatsApp or email communications anymore, but I discovered that they still miss being part of the community. However, it's challenging to keep them involved without making the community too large. As a solution, I created a separate platform for all those who have left, where we can invite them to events and make them feel included. This shift signifies a departure from purely commercial interactions. I don't want our relationship to be solely transactional—where they pay rent and I provide a space. Even when people leave, I want them to know that they are still part of the community and that I genuinely care about them. It's not about expecting anything in return; it's about maintaining a connection. This realization has guided my thinking about the future as well.

💬 Coworking Rochuspark is very community-driven and it seems all so natural. How did you reach such a strong community feeling?

Certainly. The most important aspect for me is that I only engage in activities I genuinely enjoy. I don't force myself to do things I don't like. Currently, we have the Rochuspark band, which has been growing steadily over the past three to four months. They train every week, and I'm thrilled about it. In fact, they will be performing at our Christmas party. You're welcome to join us if you'd like. The band recently asked me if I could play the saxophone for a short segment next week. I must admit, my saxophone skills are as bad as my English, but I'm willing to give it a shot for just one piece, about 20 seconds. I do it because I genuinely enjoy it. However, if I didn't like it, I wouldn't do it.

In other places, sometimes I get the sense that people come together for the sake of appearances, just going through the motions. But that lacks true passion and love.

People often ask me why we don't have certain events or traditions, like the carnival in Germany, where people dress up and have fun. Since my kindergarten days, I've never been drawn to those activities. So when people request such events, I decline because it wouldn't be authentic to who I am. If you want to organize a carnival in Rochuspark, feel free to do so, but it's not something I would personally lead because it doesn't resonate with me. I believe in staying true to myself and not conforming to arbitrary rules.

For example, on social media, there's this notion that you have to post every two days or adhere to a specific schedule. But I don't follow that. I might post three times a week for a while, then not post anything for months because I'm not in the right mindset. I don't feel obligated to meet certain expectations just for the sake of maintaining a social media presence. I do what aligns with my interests and passions, and I refuse to change myself to fit into predefined norms.

💬 In a way, it also means that you empower your members to pursue their interests within the space. If they have ideas or projects they want to undertake, you encourage and support them in their endeavors.

Yes, indeed. This is my role, to be more involved with the community and encourage them to engage in various activities. For instance, recently our cook has been absent for three months, and I feel the need to organize something because our communal lunches bring people together.

However, I also encourage members to actively participate and contribute to the community. If I do everything myself, it wouldn't be as beneficial. It's all about finding a balance. But overall, it comes naturally to me. There's no set plan or rigid structure. Sometimes I make mistakes, and sometimes I get things right. That's just how it goes.

➡️ Reflections on building Coworking Rochuspark

💬 If you could do one thing differently in the journey of Coworking Rochuspark what would it be?

First and foremost, I have a strong desire for more space. There are countless ideas that I would like to explore. Currently, we have 1,000 square meters, but I envision having additional space to accommodate various opportunities and facilities for people. If I were to acquire a new space, I would carefully consider how it could support our growth and enable us to offer more. However, my landlord is reluctant to provide me with more space since they heavily rely on my occupancy. As I rent 60% of the total square meters in the building, they express concerns about potential financial risks. I understand their perspective.

While I would love to have more space, I need to evaluate the capacity and limitations.

Presently, my mind can comfortably manage a community of 55 individuals. If the number were to exceed 100 or 150, it would become overwhelming for me to remember everyone's stories and maintain personal connections.

For instance, I recently sent a birthday message to Thomas from Switzerland and took the time to connect with his wife to learn more about her background. They are currently enjoying a swim at a hotel. These interactions allow me to create meaningful narratives. However, if the community were to surpass 100 members, it would shift the dynamics and feel more like a business venture. I don't perceive myself primarily as a businessman.

So, in summary, I have a strong desire for more space, but I also need to balance it with the ability to preserve personal connections and maintain the community's intimate atmosphere.

💬 What has been your biggest learning out of bringing to life AND growing Coworking Rochuspark?

I believe the most crucial aspect is to bring joy to people's lives. It's essential to embrace their presence and work alongside them, acknowledging both their strengths and weaknesses. Personally, I genuinely enjoy being in the company of others.

If you engage in this endeavor solely for business purposes or simply install someone to manage the space for a few hours, it doesn't align with my approach. While I understand that others may operate this way, it doesn't resonate with me because I believe there needs to be a sense of genuine care for people's well-being. There should be a human touch or, as I would say, a consideration for their mental and emotional needs.

💬 What would be your best advice to someone thinking about opening a coworking space?

It's a common occurrence. So, for me, it's quite clear: What are your intentions? Are you looking to be in the company of people? Are you seeking to make money? Do you want to sustain yourself through co-working, or do you see it as an opportunity to share your workspace with others?

Depending on your intentions, the size of your space matters, and what sets you apart from others? What makes you unique? It's important to differentiate yourself in that aspect.

Many people come with a space of 100 or 200 square meters, unsure of what to do with it, and they consider opening a coworking space. However, it could also be seen as simply a storage room. I tell them, “Do you genuinely want to operate a coworking space? Do you understand what it entails? It's not a guaranteed source of easy money.” This notion of it being a cash cow is a big misconception. While it may work for those who have numerous spaces, it's not the case for me, as you know.

I view myself as a puzzle piece in the larger entrepreneurship landscape of the city of Vienna. I fulfill my role within this context, even if not everyone sees it.

💬 If you could chat with coworking spaces now, what would you like to ask them?

A question from Mike

0:00

/23.719

1×

💬 And if you could chat with members of coworking spaces?

What do you appreciate in your coworking space?
I am genuinely curious about your reasons for being here. It fascinates me to explore the motivations behind individuals choosing to work in a community-driven coworking environment.

Some may be drawn to specific amenities or find the presence of diverse and intriguing individuals captivating. Understanding why people opt for a community-based co-working space is an intriguing aspect for me. I genuinely enjoy listening and learning from their perspectives, gaining insights into the reasons that brought them to this space.

💬 Last but not least, where would you want to bring Coworking Rochuspark next?

The stock exchange. I have plans for due diligence and an eventual IPO :)

If the members here continue to share the same vision as I have over the past years, there will be a consistent effort to foster a close-knit community. This includes welcoming new individuals, enhancing the space, and adapting it to meet the needs and preferences of our members. We aim to have a sense of enjoyment and laughter together. I am often invited to birthday parties and marriage celebrations, and we recently organized a grand community event featuring beach volleyball, tennis, and an evening party. It's a natural part of our bond as a community, and I hope to sustain this spirit even as we grow older, allowing us to share different experiences together.

Reflecting back, about a year ago, I contemplated who my friends truly were among the co-working space members. Many people in this space have become close friends, which might seem peculiar to some who believe workspaces should be strictly professional. However, I believe friendship is an essential element. It's crucial to be able to express opinions, even if they are critical, in order to prompt positive change.
For instance, there is an individual whose workspace tends to be disorganized, and while they consider it a creative mess, I remind them that it inconveniences others. To address this, we gather on Thursdays to clean up their desk as a collective effort.

I appreciate taking on the role of not always being the “good guy” but rather offering constructive feedback. I don't delegate this responsibility to others; it's something I take on personally. Naturally, some people may dislike me for it, but I make it clear that if they are not willing to abide by the rules, there are plenty of other coworking spaces in Vienna they can explore.

My approach may come across as shocking to some, but I have always been straightforward in my communication. This principle has guided me even during my time in the banking industry when I was just 21 years old. I recall a particular client who expressed dissatisfaction with our services, and I had the audacity to suggest they consider switching banks. While it may have raised eyebrows, it had a positive impact, and the client's attitude changed. Sometimes, people would approach my boss and mention what I had said, but I always stood by my words. Take it or leave it, I always do my best to ensure things work well, regardless of whether people appreciate it or not.

I strive to fulfill the wishes that are conveyed to me, but I don't aim for perfection. I'm aware that there are coworking spaces in Vienna that offer exceptional amenities, such as mobile phone charging stations and flawless arrangements. However, I don't aspire to be perfect, and those seeking such an environment may not find it here. I prioritize the human aspect over achieving absolute perfection.

Join us on Discord to discuss the story of Coworking Rochuspark!

Join the Coworkies #AW250CS Discord Server!

Check out the Coworkies #AW250CS community on Discord - hang out with 62 other members and enjoy free voice and text chat.

Discord

It's that time of the month again! Let's meet on May 30th for our upcoming online event on Members' Experience in Coworking Spaces!

Get your ticket here