Why is Coworking Important?

A question we tinker on often.

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👉 For a long time, coworking as a movement and an industry has been misunderstood, unknown, or not very much looked at, simply because the way companies were approaching their workplaces was following a system that has been in place for decades. If it’s working, no need to change it, right?

👉 But here is the thing, coworking has grown. A lot. Not just in numbers but in visibility, awareness, and impact. While, on a global scale, not all countries are at the same level of maturity when it comes to coworking, rising trends like digital nomadism or remote working have also accelerated its growth and popularity over the last 5 years, meaning today you can find coworking spaces pretty much anywhere: from busy metropolitan cities to remote islands.

👉 The direct result behind the growth of coworking is that more and more interesting concepts have emerged, more and more neighborhoods and cities have been positively impacted by the emergence of coworking, with daily life coming back to purely residential areas, abandoned buildings being given a second life or more and more people finding job opportunities around them. Through coworking, we’ve witnessed new ways of bringing people together at and around the workplace but also new ways to empower them in their personal and professional journeys. The broad spectrum of coworking means that what a coworking space can offer goes beyond what a company can provide to its employees, so much so that memberships to coworking spaces are now added perks in companies’ hiring strategies!

As "Around The World in 250 Coworking Spaces" highlights, coworking spaces offer their members more than just a place to work. It’s a place where one can learn, develop, connect, network, find business connections, friends, and even the love of their lives! To sum it up, life happens in coworking spaces.

👉 Hence, more and more companies are now looking at coworking to find inspiration and knowledge on how to make their workspaces more purposeful, diverse, connected, innovative, and collaborative to allow their teams to do their best work and find their own freedom at work. For many companies, becoming part of a coworking space has become an added-value element they proudly promote to attract and retain talented individuals within their teams.

By joining the club, you'll learn that in their nature, coworking spaces are so flexible (which sometimes turns out to be a challenge) that they are not afraid to experiment with their spaces, try new models, adapt, shape and reshape until they find what works for them and their members.

Coworking is at the forefront of the future of workspaces.

While the global pandemic has undoubtedly been a threat to the coworking industry, bringing many questions around the physical space and its purpose, it has also brought a lot of opportunities for coworking spaces to re-invent themselves. You’ll find quite a few examples of that in the book and in the club.

So, are you ready to start your coworking learning journey? Select your membership below and see you on the other side!